Bobby Curry
Motion Design / Art Direction
Projects
-
NFL on DAZN
Days Off
Calling All Creators
Brand Expression
Worlds & MSI ‘24
Badge
Boost
Information
Bobby Curry
Motion Design / Art Direction
Projects
-
NFL on DAZN
Days Off
Calling All Creators
Brand Expression
Worlds & MSI ‘24
Badge
Boost
Information
Days Off
Role: Art Direction, Design, Motion
Fun, Vibrant, and Lighthearted
This rebrand centered around the core message of the show, resulting in a fully reimagined show package that feels fresh yet familiar.
The main challenge was balancing familiarity with something new. We achieved this by preserving visual elements of the original logo to maintain brand recognition, while expanding the rest of the design system. The updated package introduces a broader palette of shapes and colors, offering more creative possibilities and a dynamic new look.
Moodboard and early concepts that helped shape the final direction.