Calling All Creators

Bobby Curry

Motion and Graphic Designer

Projects
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NFL on DAZN
Calling All Creators
Days Off
Brand Expression
Worlds & MSI ‘24
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Adidas Boost

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2017, Design, Motion, Global Campaign

Calling All Creators was a campaign highlighting athletes and what makes them a Creator within their sport. My role was in early design exploration and creating a motion language that could be used cohesively throughout each design.

Early Concepts & Learnings

In the early stages, we explored various design and motion concepts. One key insight was that separate designs for each athlete, each with unique motion, created confusion and disconnected the campaign. By collaborating with the global design team and analyzing feedback, we refined our designs into a more cohesive and unified concept, optimizing both visual engagement and user experience.

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