Fun, Vibrant, and Lighthearted!
This rebrand centered around the core message of the show, resulting in a fully reimagined show package that feels fresh yet familiar.

The main challenge was balancing familiarity with something new. We achieved this by preserving visual elements of the original logo to maintain brand recognition, while expanding the rest of the design system. The updated package introduces a broader palette of shapes and colors, offering more creative possibilities and a dynamic new look.