Adizero
adidas
Type Motion, Assitant Director
(Year)
2017
2017
As part of the 2017 Adizero football cleat release, I worked closely with the director and creative team in a fast-paced, highly collaborative environment. My role included assisting with setting up and composing shots for product and field shots, as well as creating type animation in post-production.
The challenge was finding the right balance between speed, experimentation, and input from multiple teams, all while maintaining a consistent visual style across several shoots.
The solution came through close collaboration and openness to ideas. Photography, post-production, and design worked together under a clear vision, which allowed us to capture the energy and essence of the release.